Solution — Re-engagement
Win back dormant contacts before they're gone for good.
40–60% of every email list is inactive. Sending to unengaged contacts damages your sender reputation. FlowNurture identifies who's worth re-engaging and automates the entire recovery sequence.
The problem
Your list is growing, but your engagement is shrinking.
Every list accumulates dormant contacts over time. Without a systematic way to identify and act on them, you keep sending to people who've stopped caring — hurting deliverability for everyone else on your list.
No way to identify dormant contacts
Without smart segments, you can't easily filter for contacts who haven't opened an email in 90 days. Every send goes to your entire list.
Sending to unengaged contacts hurts deliverability
High rates of unopened mail signal to inbox providers that your emails aren't wanted. This depresses deliverability for your engaged contacts too.
One-off re-engagement blasts don't work
A single 'we miss you' email rarely re-activates a dormant contact. A structured, multi-touch sequence with different angles is far more effective.
No clean exit for unresponsive contacts
Contacts who don't respond to re-engagement need to be suppressed — but doing that manually means it never gets done consistently.
How FlowNurture solves it
Identify dormant contacts, re-engage them systematically, and protect your deliverability.
FlowNurture's smart segments automatically surface contacts who match your dormancy definition. A re-engagement workflow then runs multiple attempts, branches on response, and cleanly suppresses contacts who don't respond — all without manual effort.
Smart segments for dormancy detection
Growth & ProDefine a 'Dormant 90 days' segment using engagement criteria — no email open or click in the last 90 days. Contacts enter the segment automatically as they meet the criteria.
Segment-triggered workflows
When a contact enters the dormant segment, they're automatically enrolled into the re-engagement workflow. No manual import or list management.
Multi-touch re-engagement sequences
Run 2–3 re-engagement attempts with different subject lines, angles, and value propositions. Conditions branch the sequence based on whether each email is opened or clicked.
Engagement scoring
Growth & ProScore increases when re-engaged contacts open, click, or visit. Contacts who re-engage can automatically exit suppression and return to active campaign lists.
Automatic suppression of non-responders
Contacts who don't respond after all re-engagement attempts are automatically suppressed — protecting your sender reputation without requiring manual list maintenance.
Deliverability analytics
Track open, click, and unsubscribe rates across your re-engagement sequence. See the net effect on list health over time.
Example workflow
A systematic re-engagement sequence with clean exit logic.
This workflow triggers when a contact enters the 'Inactive 90 days' smart segment. It makes three attempts to re-engage at 7-day intervals, then automatically suppresses contacts who never respond.
This is an illustrative example. Your actual workflow can be configured to match your exact triggers, timing, and logic in the FlowNurture workflow builder.
Contact enters segment: 'Inactive 90 days'
Smart segment automatically adds contacts who haven't opened or clicked in 90 days.
Attempt 1: 'We miss you' email
Lead with your best content or a meaningful value statement. Keep it short and human.
Wait 7 days
Give the contact time to see and act on the first email.
Did they open or click the first email?
Check for any engagement with Attempt 1.
Yes
Add tag 'Re-engaged' → Remove from inactive segment → Return to active campaigns
No
Continue to Attempt 2
Attempt 2: Different angle or offer
Try a different subject line strategy — curiosity, exclusivity, or a direct ask.
Wait 7 days
Same patience before checking again.
Any engagement with Attempt 2?
Check opens or clicks on the second email.
Yes
Add tag 'Re-engaged' → Remove from inactive segment
No
Continue to final attempt
Attempt 3: Final chance + explicit opt-out
Be direct. Tell them this is your last email unless they want to stay. Make the unsubscribe easy.
Wait 7 days
Final waiting period before suppression.
Any response to final attempt?
One last check before suppressing.
Yes
Add tag 'Re-engaged'
No
Suppress contact from future sends
Update field: email_status = 'Suppressed'
Record the suppression for reporting. These contacts are excluded from all future campaign sends.
Re-engagement at scale requires Growth.
Smart segments — the Growth feature that automatically identifies dormant contacts based on engagement criteria — are the foundation of a scalable re-engagement programme. Without smart segments, you'd need to manually build these lists for every campaign run.
- 50,000 emails / month
- Smart segments (dormancy detection)
- Engagement scoring
- Unlimited workflows
- Advanced analytics & reporting
- AI Writing Assistant
- Priority support
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Learn moreReady to build this for your business?
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