FlowNurture
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Platform overview

Not a feature collection.
A complete marketing system.

FlowNurture is built so every module shares a single contact database. Data captured in a form enriches a contact record, which updates a segment, which triggers a workflow, which generates analytics. Nothing is isolated.

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Audience & Data
Contacts · Scoring · Segments
Content & Capture
Builder · Templates · Forms
Automation & Sending
Workflows · Campaigns
Analytics & Operations
Tracking · Feedback · Reporting
AI Capabilities
Integrations
Developer & API

Every module shares the same contact database — data flows seamlessly between capture, automation, and analytics.

Audience & Data

A single contact record at the centre of everything.

Every lead, subscriber, and customer lives in one database. Custom fields, tags, scoring, and segments are all first-class properties of that record — not bolt-ons.

Contacts

A unified profile for every person in your database — name, email, lifecycle stage, engagement history, and all custom data in one view.

Custom fields

Define any additional data point your team needs: text, number, date, dropdown, or boolean. Custom fields are available on all contact filters and workflow conditions.

Tags

Lightweight, free-form labels for quick classification. Tag contacts manually or let tag rules apply them automatically based on behaviour.

Tag rules

Define conditions — form submission, email link click, field value change — that automatically apply or remove a tag. Contacts stay correctly labelled without manual intervention.

Segments

Build static and dynamic contact lists from any combination of fields, tags, engagement data, and lead score. Use segments as campaign audiences or workflow enrolment filters.

Smart segments

Live segments that re-evaluate automatically as contacts change. A contact whose score crosses a threshold is added or removed from a smart segment in real time — no manual list refresh needed.

Lead scoring

Assign positive and negative score values to contact actions — form fill, email click, page visit, workflow completion. Contacts accumulate a score you can act on.

Engagement scoring

A rolling measure of how active each contact is across all channels. High engagement scores surface your most responsive contacts for priority outreach.

Content & Capture

Build the assets that turn visitors into contacts.

FlowNurture gives you everything you need to create content and capture leads — without a separate form tool, landing page builder, or email design service.

Visual email builder

Drag-and-drop block-based email composition with live preview, brand colour settings, and mobile-responsive layout. Build reusable sections and save them as blocks.

Email templates

Save any email as a reusable template with your brand logo, colours, and standard footer pre-applied. Templates are available for both campaigns and workflow emails.

Landing pages

Visual landing page builder for campaign-specific pages, gated content, or evergreen lead capture. Each published page includes built-in conversion tracking.

Popup forms

Behaviour-triggered popup forms with configurable display rules: time on page, scroll depth, exit intent, or manual trigger. Style and position settings included.

Embedded & inline forms

Drop a code snippet into any page to render an inline or block-level form. Supports conditional field display, custom field mapping, and confirmation message customisation.

Form routing & automation

Map form fields to contact properties, apply tags on submission, and trigger workflow enrolment automatically the moment a form is submitted.

Automation & Sending

Multi-step nurture that runs while you sleep.

FlowNurture separates campaigns (one-off sends) from workflows (ongoing automations) — so you have the right tool for every job.

Workflows are built on a visual canvas with a rich step library. Every step type is shown in the preview to the right.

Workflow — Lead Nurture Sequence
Trigger

Form submitted

Contact fills out any form

Condition

Lead score ≥ 50?

Branch: Yes → path A / No → path B

Send email

Send welcome email

Uses template: "Welcome to FlowNurture"

Delay

Wait 3 days

Resume at 9:00 AM contact's local time

Update field

Set lifecycle: Qualified

Update contact field → Lifecycle stage

Add tag

Add tag: high-intent

Applied to contact profile immediately

Workflows

Drag-and-drop visual canvas for building multi-step automations. Each workflow runs continuously — enrolling contacts as they match the trigger condition.

Campaigns

One-off email sends to a segment or manually selected list. Schedule in advance, send immediately, or use smart-send to deliver at each contact's optimal time.

Delay step

Pause a workflow for a fixed duration (hours, days) or until a specific date and time before advancing the contact to the next step.

Condition / branch step

Fork the workflow into two or more paths based on contact properties, lead score thresholds, segment membership, tags, or previous email engagement.

Update field step

Change a contact's field value — lifecycle stage, custom field, or standard property — as part of a workflow sequence without leaving the canvas.

Add / remove tag step

Apply or remove a tag when a contact reaches a step. Tag changes immediately affect segment membership and can trigger downstream automations.

Analytics & Operations

See what's working at every stage of the funnel.

FlowNurture tracks performance across campaigns, workflows, and individual contacts in a single dashboard — so you never have to cross-reference three different tools to understand your results.

Campaign analytics

Per-campaign open rate, click rate, bounce rate, and unsubscribe rate. Compare across campaigns to identify what drives engagement.

Link-level click tracking

Click tracking at the individual link level within every campaign and workflow email. See which CTAs are performing and which are being ignored.

Workflow step analytics

Step-by-step completion rates and drop-off points for every active workflow. Identify where contacts are falling out and optimise branching conditions.

Contact engagement history

A full activity timeline on every contact profile — every email sent, opened, or clicked; every form submitted; every workflow enrolled or exited.

Feedback system

Collect structured feedback from contacts via feedback forms and store responses as contact data. Feedback can be used in segmentation and lead scoring.

Deliverability tracking

Monitor bounce rates and unsubscribes per campaign over time. Catch deliverability issues before they affect your sending reputation.

AI capabilities

Three tiers of AI — pay only for what your team needs.

Every FlowNurture plan includes Nura. AI writing tools unlock on Growth and above. AI Copilot is available on Pro only.

All plans — including Free

Nura

Your onboarding guide, always available

Nura is an AI-powered assistant that guides every FlowNurture user through platform setup and day-to-day questions. She's available on every plan, including Free — no upgrade required.

  • Step-by-step platform onboarding
  • Workflow and campaign setup guidance
  • Best-practice recommendations
  • Feature and configuration Q&A
Included on Free
Growth & Pro

AI Writing Assistant

Better copy, faster — inside your editor

The AI Writing Assistant is built into the email and landing page editor on Growth and Pro plans. It rewrites and improves your drafts without making you leave the workspace.

  • Rewrite and improve email body copy
  • Generate subject line variations
  • Improve landing page headlines and CTAs
  • Expand bullet points into full paragraphs
Available on Growth
Pro only

AI Copilot

Draft, analyze, and optimize with AI

AI Copilot is FlowNurture's most capable AI tier — exclusive to Pro. Generate workflow, segment, and campaign drafts with AI. Get lead insights, performance diagnosis, and send-time optimization. Everything is a draft you review before it goes live.

  • Generate workflow, segment, and campaign drafts
  • Lead insight summaries and audience analysis
  • Performance diagnosis with actionable recommendations
  • Data-driven send-time optimization
Learn about AI Copilot →

Nura is included on all plans including Free · AI Writing Assistant requires Growth or Pro · AI Copilot is exclusive to Pro

Full AI Copilot detailsCompare plans

Integrations

Works with the CRM you already have.

FlowNurture connects natively with HubSpot, Salesforce, and Pipedrive. Contacts, engagement events, lead scores, and lifecycle stages sync both ways — so your marketing and sales teams always work from the same data.

CRM integrations are available on Starter, Growth, and Pro plans.

All integrations
H

HubSpot

Sync contacts and engagement events with HubSpot CRM. Lead scores flow into HubSpot contact properties so your sales team can prioritise outreach.

  • Bi-directional contact sync
  • Engagement events on HubSpot contact timeline
  • Lead score → HubSpot contact property
  • HubSpot list → FlowNurture workflow enrolment
HubSpot integration →
S

Salesforce

Keep FlowNurture contacts aligned with Salesforce leads and contacts. Campaign activity logs against Salesforce records automatically.

  • Contact and lead sync with Salesforce
  • Campaign activity logged to Salesforce record
  • Engagement score → Salesforce custom field
  • Trigger nurture enrolment from Salesforce list views
Salesforce integration →
P

Pipedrive

Feed Pipedrive with warm, scored leads from FlowNurture. Sync contact engagement data and let Pipedrive deals reflect real interest signals.

  • Contact sync with Pipedrive persons and deals
  • Engagement events in Pipedrive activity feed
  • Lead score → Pipedrive custom field
  • Enrol Pipedrive contacts into FlowNurture workflows
Pipedrive integration →

Developer & API

Integrate FlowNurture into your own stack.

The FlowNurture public API lets you read and write contacts, trigger workflow enrolment, send events, and pull analytics data from any system that can make an HTTP request.

API keys are workspace-scoped. Generate and rotate keys from the Settings panel without contacting support.

API documentation

API keys

Generate and manage API keys per workspace. Each key can be scoped to read-only or read-write access, and can be revoked instantly from Settings.

REST API

A complete REST API for contacts, segments, campaigns, workflows, analytics, and events. JSON responses, standard HTTP verbs, cursor-based pagination.

Webhook events

Subscribe to contact events — form submissions, email opens, workflow enrolment, score changes — and receive real-time HTTP POST notifications to your endpoint.

API documentation

Full API reference with authentication guides, endpoint descriptions, request/response examples, and code snippets for common operations.

Example — Create contact via API
POST /api/v1/contacts
Authorization: Bearer fn_live_xxxx

{
  "email": "alex@example.com",
  "firstName": "Alex",
  "customFields": {
    "plan": "growth",
    "trialStarted": "2025-03-01"
  },
  "tags": ["trial-user"],
  "triggerWorkflow": "onboarding-sequence"
}
Ready to see it in action?

The complete marketing platform — free to start.

Try every core feature on the Free plan. Upgrade when you need AI writing, CRM sync, or unlimited contacts.

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Compare all plans →AI Copilot details →