Turn Prospects into Clients
on Autopilot

Mailchimp is built for sending — it's excellent at newsletters and one-off campaigns. FlowNurture is built for the full journey from first enquiry to paying client. That means lead capture forms and landing pages that feed directly into your contacts, lead scoring that ranks every prospect by real engagement signals, multi-step workflows that trigger automatically based on behaviour, and campaign sending — all in one place. With Mailchimp you still need separate tools for landing pages, meaningful automation, and lead intelligence. FlowNurture replaces all of them. For service businesses where every enquiry is high-value, the difference is a complete follow-up system versus an email sender.

No. Every paid plan includes unlimited contacts — you are never charged per contact on Starter, Standard, Growth, or Pro. The only contact limit is on the Free plan (up to 2,500 contacts). On any paid tier, grow your list as large as you need without your bill growing with it. You pay for sending volume and feature access, not for the size of your audience.

Most email platforms are built for sending and stop there. FlowNurture adds the layer they leave out: forms and landing pages that feed leads directly into your contacts, lead scoring that surfaces who is serious, and behaviour-triggered workflows that send the right follow-up automatically — without you having to remember. If you are currently copying contacts between tools, doing follow-up manually, or guessing which prospects are worth your time, FlowNurture closes those gaps. You can import your existing contacts and launch your first workflow the same day.

Campaigns are one-off email sends — you build an email, choose an audience, and send it once. Workflows are multi-step automations that run continuously: they enrol contacts based on a trigger (a form fill, an email click, a score threshold), then move each contact through a sequence of emails, delays, and actions over time. You can run both from FlowNurture — they serve different purposes and work well together.

Yes. The Free plan includes up to 2,500 contacts, email campaigns, 3 active workflows, landing pages and forms, and the Nura Assistant — no credit card required. Upgrade to Standard+ for AI Content Assistant, Growth for AI Growth Copilot, and Pro for Nura Growth OS.

Nura Growth OS is the AI intelligence layer exclusive to the Pro plan. It goes beyond marketing automation to give you revenue goal tracking, AI-ranked growth priorities, execution automation, revenue intelligence, resource capacity forecasting, and scenario planning. Nura learns your business, tracks growth signals across all your data, finds opportunities, and recommends your next best actions — with reasoning and confidence scores on every suggestion.