Pricing
Choose the AI that's right for your business.
Start free — no credit card required. Upgrade as your AI grows with your business.
All prices in Canadian dollars (CAD).
Free
Nura Onboarding
Experience FlowNurture.
Explore AI-guided onboarding and your first lead-acquisition system.
- Email campaigns
- Basic workflow automation
- Contact management
- Landing pages & forms
- Nura-guided business setup
Included Resources
- 5,000 emails / month
- 2,500 contacts
- 3 workflows
- 2 forms · 1 landing page
- 1 team member
Starter
Nura Assistant
Build & automate manually.
Solo professionals running real marketing automation without AI generation.
- Unlimited contacts, workflows & forms
- Manual segmentation
- Secure sending (DKIM, SPF, DMARC)
- Google Calendar booking
- Nura onboarding assistant
Included Resources
- 10,000 emails / month
- Unlimited contacts
- Unlimited team members
Standard
AI Content Assistant
Let AI create and prioritize.
Businesses ready for AI to help create content and identify which leads matter.
- Everything in Starter
- AI Content Assistant
- Lead Intelligence & Lead Scoring
- Smart Segments
- Automatic Tagging
- CRM integrations
Included Resources
- 50,000 emails / month
- Unlimited contacts
Growth
AI Growth Copilot
Let AI coordinate your growth system.
Growing businesses ready for AI to understand and orchestrate acquisition.
- Everything in Standard
- AI Growth Copilot
- AI Workflow Generation
- Journey Intelligence
- Agent Workspace
- Priority support
Included Resources
- 180,000 emails / month
- Unlimited contacts
Pro
Nura Growth OS
Let AI operate with controlled autonomy.
Businesses ready for Nura to execute approved growth actions within the controls you set.
- Everything in Growth
- Nura Growth OS
- Autonomous execution & optimization
- Approval & rollback controls
- API access
- Dedicated account manager
Included Resources
- 380,000 emails / month
- Unlimited contacts
Emails over your monthly limit are billed at $1.00 / $0.90 / $0.80 / $0.75 per 1,000 (Starter / Standard / Growth / Pro). On Free, sending pauses until your cycle resets. See overage details ↓
Built to grow with your business
Your AI grows with your business.
Start by creating marketing with AI, then optimize performance, and finally let Nura help guide growth across your business.
AI Content Assistant
Available on Standard
- Content
- Emails
- Lead Magnets
- Marketing Assets
AI Growth Copilot
Available on Growth
- Campaigns
- Workflows
- Performance
- Strategy
Nura Growth OS
Available on Pro
- Autonomy
- Execution
- Approvals
- Rollback
What does “Unlimited” mean?
Paid plans do not impose routine quantity limits on included contacts, workflows, forms, landing pages, or team members.
Use remains governed by FlowNurture’s Terms of Service and Fair Use Policy, which protects the platform from abusive or unreasonable use. Normal customers are very unlikely to encounter it in ordinary use — it exists as an abuse safeguard, not a hidden cap.
Email sending is the one dimension that scales by plan — see your plan’s included email allowance and overage rate above.
Find your plan
Which plan is right for me?
Standard
AI Content Assistant$49 / mo
You create content regularly and want AI to help you market more consistently.
Get StandardGrowth
AI Growth Copilot$149 / mo
You generate leads consistently and want AI to improve marketing performance.
Choose GrowthPro
Nura Growth OS$299 / mo
You want Nura to execute approved growth actions autonomously, within the controls you set.
Start ProAs your business grows, your AI grows with it.
Move from creating content to optimizing campaigns and marketing performance.
Upgrade to Growth — $149 / moMove from optimizing marketing to running your growth with Nura Growth OS.
Upgrade to Pro — $299 / moSending infrastructure
What "sending environment" means.
Not all email sending is equal. As you upgrade, your sending infrastructure improves — protecting your sender reputation and improving inbox placement.
Standard
Shared sending infrastructure with standard deliverability. Good for getting started and testing your campaigns.
- Shared IP pool
- Basic bounce and complaint handling
- Unsubscribe management
Secure
Verified domain sending with full authentication setup. Improved inbox placement and protection for your sender reputation.
- Custom domain sending
- DKIM, SPF, and DMARC configuration
- Enhanced bounce management
- Sender reputation monitoring
Premium
Dedicated IP pools with advanced deliverability infrastructure. Built for high-volume senders who need consistent inbox placement at scale.
- Dedicated IP pools
- IP warmup guidance
- Advanced deliverability monitoring
- Priority sending queue
AI capabilities
AI that grows with your plan.
Every plan includes Nura, our AI assistant. Higher tiers unlock progressively more powerful AI capabilities.
| Capability | Standard | Growth | Pro |
|---|---|---|---|
Nura Assistant AI onboarding and platform guidance — on every plan | |||
AI Content Assistant Create emails, content and marketing assets with AI | |||
AI Growth Copilot Plan campaigns, generate workflows and optimize performance | |||
Nura Growth OS Autonomous execution and growth optimization — Nura's highest capability tier |
Included Resources
Every feature, every plan.
A complete breakdown of every included resource — emails, AI capabilities, integrations, and more — so you can choose with confidence.
| Feature | Free | Starter | Standard | GrowthPopular | Pro |
|---|---|---|---|---|---|
| Marketing Foundation | |||||
Landing pages | |||||
Popup & embedded forms | |||||
Contact management | |||||
Workflow automation | |||||
Email campaigns | |||||
A/B testing | |||||
Lead scoring | |||||
Smart segments | |||||
Automatic contact tagging | |||||
| AI Marketing | |||||
AI Content Assistant Create emails, content and marketing assets with AI | |||||
AI subject-line & email rewrite | |||||
CRM integrations | |||||
| AI Copilot / System Intelligence | |||||
AI Growth Copilot Plan campaigns, generate workflows and optimize performance | |||||
AI Workflow Generation | |||||
Campaign Strategy | |||||
Journey Intelligence | |||||
Agent Workspace | |||||
Command Center | |||||
Approvals | |||||
Advanced analytics & reporting | |||||
| Nura Growth OS / Autonomy | |||||
Nura Growth OS Autonomous execution and growth optimization — Nura's highest capability tier | |||||
Autonomy Nura acts on approved actions within controls you set | |||||
Autonomous execution | |||||
Rollback & safety controls | |||||
| Resources | |||||
Emails per month | 5,000 | 10,000 | 50,000 | 180,000 | 380,000 |
Contacts | 2,500 | Unlimited | Unlimited | Unlimited | Unlimited |
Team members | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
API access | |||||
CRM integrations HubSpot, Salesforce, Pipedrive | |||||
Email overage Extra emails beyond your monthly limit | — | $1.00 / 1,000 | $0.90 / 1,000 | $0.80 / 1,000 | $0.75 / 1,000 |
Sending environment | Standard | Secure | Secure | Secure | Premium |
Dedicated IP pools Premium sending — Pro only | |||||
Google Calendar (Booking) | |||||
Dedicated account manager | |||||
Priority support | |||||
Security on every plan
Security on every plan
Every FlowNurture plan includes the same core security architecture.
- Multi-tenant data isolation — org data never mingles
- Role-based access (ORG_ADMIN / MEMBER) enforced server-side
- JWT authentication on every authenticated request
- Unsubscribes and hard bounces honoured globally across all sends
- Plan entitlements enforced at the API layer, not just the UI
- Signed webhooks with HMAC verification
CRM credentials (HubSpot, Salesforce, Pipedrive) are encrypted at rest on plans where integrations are available. Full security details →
Overage rates
What happens when you exceed your monthly email limit.
| Plan | Over-limit behaviour |
|---|---|
| Free | Sending paused until next cycle |
| Starter | $1.00 per 1,000 additional emails |
| Standard | $0.90 per 1,000 additional emails |
| Growth | $0.80 per 1,000 additional emails |
| Pro | $0.75 per 1,000 additional emails |
Overages on paid plans are charged at the end of your billing period. You'll receive an in-app notification when you reach 80% and 100% of your limit. Contact [email protected] to discuss higher-volume custom pricing.
FAQ
Common questions about pricing.
Do I need a credit card to start on Free?
No. You can sign up for the Free plan with just your email address — no payment details required. You're only prompted for a card when you choose to upgrade.
What happens when I hit my monthly email limit?
On Free, sending pauses until your limit resets at the start of your next monthly cycle. On paid plans, emails above your limit are billed at the end of your billing period — $1.00 per 1,000 on Starter, $0.90 per 1,000 on Standard, $0.80 per 1,000 on Growth, and $0.75 per 1,000 on Pro. You'll receive an in-app warning as you approach your limit.
Can I switch plans at any time?
Yes. You can upgrade or downgrade at any time from your account settings. Upgrades take effect immediately and are prorated for the remainder of your billing period. Downgrades take effect at the start of your next billing cycle.
What's the difference between Standard, Secure, and Premium sending?
Standard (Free) uses a shared IP pool with basic deliverability. Secure (Starter, Standard & Growth) adds custom domain authentication — DKIM, SPF, and DMARC — which significantly improves inbox placement and protects your sender reputation. Premium (Pro) provides dedicated IP pools, which means your sending reputation is entirely your own, with advanced monitoring and a priority sending queue.
What does "Unlimited contacts" mean on paid plans?
On Starter and above, there is no hard cap on the number of contacts you can store. Billing is based on emails sent, not contacts stored. You can import, segment, and manage as many contacts as you need.
What AI features are available on each plan?
Nura is included on every plan, but its capability grows with your plan. On Free, Nura guides your onboarding and business setup. AI Content Assistant (Standard+) lets you create emails, content and marketing assets with AI. AI Growth Copilot (Growth+) helps you plan campaigns, generate workflows, and understand your growth system through Journey Intelligence and Agent Workspace. Nura Growth OS (Pro) adds controlled autonomy — Nura can execute approved growth actions within the limits you set.
Can I try FlowNurture before committing to a paid plan?
Yes — the Free plan requires no credit card and includes AI-powered onboarding, email campaigns, workflow automation, and landing pages so you can explore the core product. You can upgrade to Starter, Standard, Growth, or Pro at any time as your needs grow.
Are there discounts for annual billing or non-profits?
Annual billing discounts and non-profit pricing are available. Contact us at [email protected] to discuss options for your organisation.
Still have questions? Email us or contact us.
Ready to start growing?
Start free today. Standard lets you create marketing with AI. Growth lets you optimize marketing with AI. Pro lets Nura Growth OS run your business growth with AI.
Nura Assistant is available on all plans including Free. AI Content Assistant requires Standard or above. AI Growth Copilot requires Growth or Pro. Nura Growth OS is available on Pro only.