Solution — Lead nurturing
Turn cold leads into warm opportunities — automatically.
Most leads aren't ready to buy when they first find you. FlowNurture keeps you present with the right content at the right time, so you're top of mind when they are.
The problem
Leads go cold because follow-up is inconsistent.
You're capturing leads but not converting them. Manual follow-up is too slow, too inconsistent, and impossible to scale. Without a system, most leads never hear from you again after the first touch.
No follow-up system
Leads come in from forms and ads, then sit in a spreadsheet. The sales team follows up when they remember — which isn't often enough.
Can't tell who's ready to buy
Every lead looks the same. There's no signal telling you who's engaged, who's cold, and who just booked a competitor.
Generic outreach gets ignored
Blasting the same email to every lead produces low open rates and unsubscribes. Relevance requires segmentation you don't have time to do manually.
Nurture sequences break down
If you do have sequences, they're one-size-fits-all and stop at three emails. Leads who aren't ready after week one are forgotten.
How FlowNurture solves it
A complete nurture engine — triggered, scored, and segmented.
FlowNurture connects your lead capture to a scoring and sequencing engine. Every lead enters a workflow automatically, gets scored as they engage, and surfaces to you when they hit the threshold.
Forms & landing pages
Capture leads with purpose-built landing pages and embedded or popup forms. Every submission triggers a workflow automatically — no manual steps.
Lead scoring
Growth & ProAssign points when contacts open emails, click links, visit pages, or hit milestones. Surface leads automatically when they cross your readiness threshold.
Conditional workflows
Branch sequences based on behaviour — clicked a link, opened an email, reached a score. Each lead follows the path that matches their engagement level.
Smart segments
Growth & ProAutomatically group leads by source, score, behaviour, and engagement stage. Send different content to different segments without manual list management.
Engagement analytics
Track open rates, click rates, and workflow conversion at each step. Know exactly where leads are dropping off and which content is driving forward momentum.
AI Writing Assistant
Growth & ProRewrite nurture emails, generate subject line variations, and improve CTAs directly in the editor — without leaving your workflow.
Example workflow
A lead nurture sequence from capture to sales-ready.
This example shows a 14-day nurture sequence triggered by a form submission. Conditions branch the path based on engagement, and lead scoring determines when a contact is ready for a direct sales touch.
This is an illustrative example. Your actual workflow can be configured to match your exact triggers, timing, and logic in the FlowNurture workflow builder.
Form submitted
Contact submits a lead magnet form (e.g. free guide or webinar registration).
Welcome + resource delivery
Immediately send the promised resource. Set expectations for what comes next.
Wait 3 days
Give the contact time to read the resource before following up.
Did they click a link in the welcome email?
Check whether the contact engaged with the resource link.
Yes
Add tag 'Engaged' → Send case study / deeper content email
No
Send follow-up email with a different angle or format
Wait 5 days
Continue nurturing at a non-intrusive cadence.
Lead score above threshold (e.g. 40 pts)?
Score increments on email opens, link clicks, and repeat visits.
Yes
Add tag 'Sales Ready' → Send demo invite email
No
Continue to nurture sequence (delay 7 days → re-engagement email)
Add tag 'Sales Ready'
Tag the contact so sales team can filter and act on warm leads immediately.
Demo invite / direct CTA
Send a personalised email with a direct invitation to book a call or demo.
Lead nurturing runs best on Growth.
The Growth plan unlocks the two features that make nurture sequences genuinely effective: lead scoring (so you know who's ready) and smart segments (so you can personalise without manual work). The AI Writing Assistant helps you produce better email copy faster.
- 50,000 emails / month
- Unlimited workflows and forms
- Lead scoring
- Smart segments
- Advanced analytics & reporting
- AI Writing Assistant
- Priority support
Related solutions
Sales follow-up
Automate outreach after demos, proposals, and inquiries so no opportunity slips through.
Learn moreRe-engagement
Win back dormant contacts before they churn off your list permanently.
Learn moreCustomer onboarding
Guide new customers to activation and reduce early churn with automated sequences.
Learn moreReady to build this for your business?
Start free and build your first workflow today — no credit card required. Upgrade when you're ready to unlock segments, scoring, and AI writing.