Contacts Overview

Contacts are the foundation of FlowNurture. Every email you send, every workflow enrollment, and every analytics metric ties back to a contact record.

What a contact includes

Each contact has:

• Email (required) — the primary identifier
• Name fields — first name, last name
• Profile fields — company, job title, country, city, source
• Tags — flexible labels you assign for organization
• Lifecycle stage — SUBSCRIBER → LEAD → MQL → SQL → CUSTOMER
• Scores — lead score and engagement score (Growth+)
• Custom fields — additional data stored as JSON

How contacts are created

• CSV import — bulk import from Contacts page
• Form submission — contacts created automatically when someone submits a form
• Manual creation — add individual contacts from the Contacts page
• API — create contacts programmatically via the public API

Tags

Tags are labels you attach to contacts for organization and targeting. Examples:

• webinar-attended
• demo-requested
• free-trial

Tags can be applied manually, via import, or automatically through tag rules.

Lifecycle stages

Lifecycle stages track where a contact is in your funnel:

Stages can be updated manually or used in segment rules and workflow conditions.

How contacts connect to the rest of the platform

• Segments use contact fields, tags, and scores as filter rules
• Workflows enroll contacts and send them through automated steps
• Campaigns send one-off emails to contacts matching a segment
• Analytics track engagement per contact and in aggregate