Webinar / Workshop Follow-Up Template

Use this sequence after hosting a live webinar, free workshop, or masterclass. The goal is to deliver maximum value to everyone who attended (or missed it), and convert the most engaged viewers into paying coaching clients.

When to use this template

• You've just run a live webinar, workshop, or masterclass
• You want to follow up with both attendees and no-shows
• You're making an offer at the end (or want to introduce one in the sequence)

Two audiences: attendees vs. no-shows

Where possible, use FlowNurture's conditional branching to send different email variations to attendees vs. those who registered but didn't attend. The branching point is Email 1 — the subject and opening line should differ.

If you're keeping it simple, send the same sequence to all registrants. The templates below show both versions where relevant.

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The sequence

Email 1 — Replay delivery (within 24 hours)

Timing: Send to all registrants within 24 hours of the webinar ending

Subject — Attendees:

• The replay is up, [First name]
• Thanks for joining — here's your replay

Subject — No-shows:

• You missed it, [First name] — but here's the replay
• Couldn't make it? Catch the replay here

Body (attendees):

Hi [First name],

Thanks for joining [webinar title] today.

The replay is live — [link]. It includes [mention any extras: slide deck, resource list, Q&A timestamps].

The thing I want you to walk away with: [one core insight or framework from the session in 1–2 sentences].

Over the next few days I'll share a bit more on [topic] — including [tease one specific thing in Email 3].

[Your name]

Body (no-shows):

Hi [First name],

You registered for [webinar title] but couldn't make it — no problem.

The replay is available here: [link]. It runs about [duration] and covers [one-sentence summary of the content].

[Your name]

Goal: Get the replay in front of everyone as fast as possible. The longer you wait, the less relevant it feels.

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Email 2 — One key insight

Timing: Day 2

Subject options:

• The one thing I want you to remember from [webinar title]
• [First name], this is the part that changes things
• The insight most people miss

Body:

Hi [First name],

I covered a lot in [webinar title]. But if there's one thing I want you to keep, it's this:

[State the core insight clearly in 2–3 sentences. This should be the most memorable or counterintuitive point from the session.]

Most people I work with try to [common mistake] first. The problem: [why it doesn't work].

[The insight] is the thing that makes the difference.

If you want to go deeper on this — and see how it applies specifically to [your situation/goal] — I'm opening [number] spots for [offer name] this week.

[Button: Learn more / See what's included]

No pressure to decide today — the next email will cover what's included and who it's right for.

[Your name]

Goal: Extract maximum value from the webinar and connect the insight to your offer. Keep the offer mention brief — the next email does the selling.

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Email 3 — The offer

Timing: Day 4

Subject options:

• [First name], here's what we'd work on together
• The next step after [webinar title]
• Who [offer name] is for — and what's included

Body:

Hi [First name],

I want to tell you more about [offer name].

**What it is:** [1–2 sentences on the format — number of sessions, duration, how you work together]

**Who it's for:** [2–3 bullet points describing the right-fit client — specific situation, goals, where they are in their journey]

**What you'll walk away with:** [2–3 bullet points on concrete outcomes]

**Investment:** [Price or range, or link to pricing page]

If this sounds like it fits, here's how to get started:
[Button: Enroll / Book your call / Apply]

If you're not sure yet, reply and tell me where you're at. I'll give you an honest answer on whether it's the right fit.

[Your name]

Goal: Describe the offer clearly without over-selling. The goal is to let the right people say yes while giving hesitant prospects a clear next step (the reply option).

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Email 4 — Last chance

Timing: Day 7 (or day before enrollment closes if you have a hard deadline)

Subject options:

• [First name], this closes [tonight / Friday / Sunday]
• Last chance to join [offer name]
• Closing out [month]'s cohort

Body:

Hi [First name],

Quick note — I'm closing enrollment for [offer name] [today at midnight / on Friday].

If you've been thinking about it and want to move forward:
[Button: Enroll now]

If you have a question before deciding, just reply. I'll get back to you before the deadline.

If this round isn't the right time, no problem — I'll let you know when the next one opens.

[Your name]

Goal: Create genuine urgency. Only use a hard deadline if you actually have one — false urgency erodes trust. If you have a real cohort or intake window, this email consistently produces the highest conversion of the sequence.

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Implementation in FlowNurture

Workflow trigger

1. Create a Webinar Registration segment or tag: webinar-[webinar-name]-registered
2. After the webinar ends, trigger the sequence by adding the tag webinar-[name]-followup to all registrants
3. In FlowNurture Workflows, set trigger to Tag Added → webinar-[name]-followup

Branching attendees vs. no-shows

To send different Email 1 variants:

1. Tag attendees with webinar-[name]-attended (either manually or via integration)
2. Add a Condition step as the first workflow step: check for the webinar-[name]-attended tag
3. Branch: Attended → attended version of Email 1 → merge back into the shared sequence at Email 2

Personalization variables