CampaignsBeginner
Campaigns Overview
What campaigns are, how they differ from workflows, and when to use them.
FlowNurture Team3 min read
Campaigns are one-time email sends. You build an email, choose an audience, and send it once. They're ideal for announcements, promotions, newsletters, and updates.
How campaigns work
- Create — name the campaign and write the email
- Select audience — choose a segment or specific contacts
- Review — check the content, subject line, and recipient count
- Send or schedule — send immediately or schedule for a specific time
Campaigns vs workflows
| Campaign | Workflow | |
|---|---|---|
| When it runs | Once, at a specific time | Continuously, per enrolled contact |
| Structure | Single email | Multi-step sequence (emails, delays, conditions) |
| Use case | Announcements, newsletters, promotions | Onboarding, nurture, follow-up |
| Audience | Selected at send time | Enrolled individually over time |
Most teams use both: campaigns for timely broadcasts, workflows for ongoing automation.
Campaign status
| Status | Meaning |
|---|---|
| DRAFT | Being built — not yet sent |
| SCHEDULED | Queued to send at a future time |
| SENDING | Currently delivering to recipients |
| SENT | Delivery complete |
| CANCELLED | Stopped before completion |
What you can track
After sending, campaigns show:
- Recipients — how many contacts received the email
- Open rate — unique opens as a percentage of sent
- Click rate — unique clicks as a percentage of sent
- Failed deliveries — bounces and errors
Send to a segment, not your full list
Targeted campaigns to specific segments consistently outperform broad blasts to everyone. Create a segment first, then use it as the campaign audience.
Related help articles
Campaigns
Create Your First Campaign
Step-by-step instructions for creating, reviewing, and sending your first email campaign in FlowNurture.
3 min readBeginner
WorkflowsWorkflows Overview
What workflows are, how they're structured, and where they fit in your email marketing automation.
3 min readBeginner